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Andrès María Lohlé

ART DIRECTION & DESIGN

  • Work
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La Terazza
Nespresso@Lowlands

ART DIRECTION, DESIGN, CONCEPT

“Where can I get a decent cup of coffee?” We’ll do you one better!La Terraza is the only place at LowLands where you can not only get a cup of one of the world’s leading brand’s coffee but you can have freshly made coffee cocktails and on top of that you can have them while you enjoy the best view of the festival.

When Nespresso approached Kumpany all they knew is that they wanted to appeal to a younger audience, that’s it. So we set out to find a way to not only solve their problem but solve a few other issues we had with festivals in general ;)

My role: Art Director, Concept Visualiser, Graphic Designer
Creative Concept: Jade Jacobs
Creative Direction: Mark Beuving
Production: Kumpany B.V.

Back to Business
Staples EU

DESIGN, ART DIRECTION, CONCEPT VISUAL

The start of the new year is marked by a feeling of ambition and motivation, getting back into the flow of things, and seeing those familiar faces at work.

My role: Concept Visualiser, Graphic Designer
Creative Direction: Eamonn O'boyle
Creative Copy: Laura Bury
Production: Fleur Dusee

Kinderboekenruil
NS

ART DIRECTION, DESIGN, ANIMATION

Every book deserves to be read and every child deserves acces to books. A simple but heartwarming premise for this yearly event organised by the Dutch Railway (NS) and CPMB.

I was lucky enough to do the Art Direction for the years 2019 and 2020. Always keeping things colourful and lighthearted while at the same time keeping everything in line with the rather strict guidelines coming from NS was a fun challenge. Also doing photoshoots with kids is the best lol.

My role: Art Director, Graphic Design, Animatitor
Creative Director: Mark Beuving
Production: Kumpany B.V.

Little Helpers
Staples Business Advantage

ART DIRECTION

This is a foto series made to promote all te various ways Staples can operate to help you "build your business".

My role: Concept Visualiser, Graphic Designer
Creative Direction: Sergio Leite
Creative Copy: Martha Shardalow
Production: Fleur Dusee

Illustration
Happy 2022

DITAL PAINTING, ILLUSTRATION

Happy 2022!!! Has to be better than 2021, right?… RIght?
Part of my “Lucky Cat” series

Medium: Illustrator, Photoshop

Risk Management
Staples EU

ART DIRECTION, DESIGN

A fun campaign based around 5 key visuals highlighting the various risks people working in an office might face. Highlighting the problem as a question to provide Staples' solution as the the answer.

My role: Concept Visualiser, Graphic Designer
Creative Direction: Eamonn O'boyle
Creative Copy: Laura Bury
Production: Fleur Dusee

BetterMatter
Creative Identity

Summer Deals
Staples EU

CONCEPT, ART DIRECTION, ILLUSTRATION

Summer and office supplies don't really mix all that well, none the less we tried to create interesting parallels with the use of strong shapes and bright colours to create a fresh and inviting visual summer campaign.

My role: Art Direction, Graphic Design, Visualiser
Creative Direction: Sergio Leite
Creative Copy: Martha Shardalow

Sustainability
Staples EU

DESIGN, ART DIRECTION, CONCEPT

This is a slightly different approach to promoting sustainable solutions for Staples, placing the focus on results while Staples works behind the scenes to achieve the otherwise impossible (or at least difficult). Invoking strong sentiments like: "Soar to new height", "Positive growth" etc.

My role: Concept Visualiser, Graphic Designer
Creative Direction: Eamonn O'boyle
Creative Copy: Laura Bury
Production: Fleur Dusee

Christmas 2016
Staples EU

DESIGN, ART DIRECTION, CONCEPT VISUALISER

"Don't let Christmas take you by surprise" was the overarching concept for this campaign. Based around a series of Photographs highlighting potential challenges that may creep up on you during the Holliday season. "Don't get swamped", "Remember to send things out on time" we've all been there in some form or fashion at one point

My role: Graphic Designer, Visualiser
Creative Direction: Eamonn O'boyle
Creative Copy: Laura Bury
Production: Fleur Dusee

Spot De Groene Stoel
TOTO.NL

ART DIRECTION. DESIGN, CONCEPT

One of the leading sports betting websites in the NL was looking to promote the awareness of their sponsorship of the Dutch National Soccer Cup. So they asked Kumpany to conceptualise a web based game with a great give away; a paid trip to 5 National Cup Finals throughout Europe.

The concept for the game was simple, the player gets a 360˚view of a Football stadium with the task to find the 2 green seats as fast as possible.

SPOT THE GREEN CHAIRS!

My role: Art Direction, Graphic Design
Creative Concept: Jade Jacobs
Creative Director: Mark Beuving

Identity
Re-Branding

Staples

DESIGN, CONCEPT, ART DIRECTION

In 2016 Staples decided it was time to refresh the corporate identity. "We don't want to talk at our customers any more, we'd like to engage them in a conversation." was the core thought the business left with us so we started looking for ways to communicate that into the updated corporate identity.

Born out of the logo the Staples Speech Bubble gave them the means to literally talk with their customers.

Experiment Event
NS | De Jonge Acedemie | Spoorwegmuseum

ART DIRECTION, DESIGN, CONCEPT

With such easy acces to the internet and television it becomes harder for kids to be genuinely amazed. Also, recent studies indicate children are increasingly less interested in learning about science. Thats why De Jonge Akademie organised the 1st edition of EXPERIMENT EVENT; a weekend full of remarkable and memorable experiences in the name of science! Kumpany partnered up with Quest JR to partially curate and promote the event. NS was nice enough to sponsor the event and het Spoorwegmuseum in Utrecht made their central hall available for the entire weekend.

My role: Art Director, Graphic Design, Animatitor
Creative Director: Mark Beuving
Production: Brechtje Peters, Dominique van der Pauw

Illustration
El Pulpo

ILLUSTRATION, DESIGN

Trying out Procreate on my new iPad, fun stuff…

Medium: Procreate

Identity
Toko Din

ART DIRECTION. DESIGN, CONCEPT

A good friend and talented personal trainer and boxing coach started her own school in 2019 and asked me to design her business’ identity.We had a few brainstorm sessions and landed on this particular logo and color set. Inspired by her values as a trainer I designed a balanced and optimistic identity.

My role: Art Direction, Web Design

Digital Paintings
Crystalised

DITAL PAINTING, ILLUSTRATION

For years I’ve been fascanated by crystals and minerals. With their many facets and colors I find myself staring at them for minutes on end sometimes. I found myself inspired and decided to try to capturethe feeling of staring at a precious stone in this series of digital paintings.

Medium: Photoshop

Open Fort 400
Nai

DESIGN, ANIMATION

Way back in 2009 I was working alongside my mentor at the time Michiel Schuurman, we where fortunate enough to have the opportunity to design a campaign for Nai (Nederlands Architectuurinstituut). Open Fort 400 was architectural competition for a building site on the waterfront of Amterdam Noord.

Starting point for the contestants was the "open fort" Henry Hudson built in Manhattan. It was a fortress, but since the native Americans and the first colonists had only peaceful intentions, the fortress was never actually closed. Of course it all became a lot bloodier after this first period.

In sum: contestants were asked to submit ideas for an open fortress for the north of Amsterdam.

My Role: Graphic Design, Animation
Concept and Creative Direction: Michiel Schuurman

Illustration
Tripping Out

Illustration, Charachter Design

A fun illustration of a “Lucky Cat” I did in 2017.
Part 2 of a fun little ongoing series of drawings I’m working on.

Medium: Photoshop

GOLDSHADE

STYLING, GRADING

My good friend and great producer/DJ asked me to stylise and colour grade the photography for upcoming press release.

My role: Styling, Colour Grading
Photography: M.W.S.

Koud 2
DeServiceGarage

DESIGN

This is a poster I designed for an exposition in DeServiceGarage.
The theme of the exhibition was ‘cold’ a meditation on transience and the passing of time.

My Role: Concept and Design

La Terazza
Nespresso@Lowlands

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20190816_1930_Nespresso_Lowlands_Lr_%C2%A9FlorisHeuer_0168.jpg

Back to Business
Staples EU

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Glove.jpg

Kinderboekenruil
NS

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NS-Kinderboeken-CMYK.jpg

Little Helpers
Staples Business Advantage

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SwayCards_0720.jpg

Illustration
Happy 2022

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kitty.jpg

Risk Management
Staples EU

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16003_Risk-Management_Key-Visual_Clean-Freak.jpg

BetterMatter
Creative Identity

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BM_cover.jpg

Summer Deals
Staples EU

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COOLER_PRINTER.jpg

Sustainability
Staples EU

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Staples_SUPERMAN_FINAL.jpg

Christmas 2016
Staples EU

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Campaign.jpg

Spot De Groene Stoel
TOTO.NL

— view —

TOTO_SGS_KEY-VISUAL_DEF01.jpg

Identity
Re-Branding

Staples

— view —

Screen Shot 2017-10-18 at 10.01.35.png

Experiment Event
NS | De Jonge Acedemie | Spoorwegmuseum

— view —

NS_EE_KV.jpg

Illustration
El Pulpo

— view —

Squid.jpg

Identity
Toko Din

— view —

tokodinface.jpg

Digital Paintings
Crystalised

— view —

12239336_1083916801641100_1350691357103106315_o.jpg

Open Fort 400
Nai

— view —

of400Exhibition_1000.jpg

Illustration
Tripping Out

— view —

CATTY_DEF.jpg

GOLDSHADE

— view —

GOLD_SAFE-IS-GOOD.jpg

Koud 2
DeServiceGarage

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KOUD.jpg

info@andresmarialohle.com